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Course Objectives:
This course is an introduction to basic concepts and practices of the marketing organization from the perspective of this course has been designed to give students an overview of the marketing process in companies and society. It is expected upon completion of this course is a study that students have a good understanding of areas of key courses related to marketing and key relationships associated with these courses.
Course Content:
1. Strategic Marketing and the marketing environment
2. Selection of target markets and marketing research
3. Consumer Behavior
4. Product decisions.
5. Pricing decisions
6. Distribution decisions
7. Promotion decisions
Skills expected from this course:
Upon finishing this course, the student should:
1. Understand the importance and role of marketing in the organization and the community.
2. Understand the marketing environment and study the needs and customer behavior.
3. Understanding of the role of the marketing mix in marketing management.
4. Knowledge of key marketing trends affecting the market in Saudi Arabia.
5. The ability to market segmentation and designing the appropriate marketing mix.
6. The ability to make courses on different marketing conditions.
Textbook:
Kotler, Philip and Armstrong, "Principles of Marketing" Gary (2008), 12th ed., Prentice-Hall Publishing, New Jersey, ISBN: 0684850338
Reference:
Pride, William M. and Ferrell, "Foundations of Marketing" O. C. (2009), 3rd ed., Houghton Mifflin Company, ISBN :10-1439039445
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