Management Strategy

Course Objectives:

Course aimed at strategic management in general to introduce students to the most important concepts, tools and methods of analysis used in various strategic area of ​​strategic management and how to apply.

Course Contents:

Definition and importance of strategic management - the strategic direction of the organization - strategic analysis of the external environment - strategic analysis of the environment of Interior - strategic choice - Strategies College of the organization - the strategies of the competition - strategies - functional implementation of the strategy - (leadership and strategic plans) - Implementation Strategy - (structure and administrative systems and culture supporting) - Implementation Strategy - (other considerations and implementation mechanisms) - control strategy

Skills expected from this course:

1 - Know the evolution of the concept of strategic management, relevance and strategic levels of analysis.
2 - the student's ability to use strategic management concepts such as strategic vision, the organization's mission, organizational values, goals and objectives.
3 - to deal with strategic course making and managers involved.
4 - the student's ability to use the skills of the general analysis of the external environment, and how to analyze the environment industry.
5 - the use of student skills, application of tools for strategic analysis of the internal environment of the organization.
6 - The student knows the concept of strategic pre-selection (choice of strategic alternatives) through the application of the so-called portfolio analysis as a form of work.
7 - to deal with the overall strategies of the organization (at the level of the organization as a whole).

Textbook:
Allan Afuah, "Management Strategy", ISBN: 0195142306
Reference:
Tim Hannagan, "Strategic Management", ISBN: 9780333927465