Marketing Information Systems

 

Course Objective :

 

This course aims to study the basic principles of marketing information systems with a focus on applications and strategies of these systems and their role in the distribution of products and services to customers .

 

Course Content :

  1. Basic concepts in marketing information systems .
  2. Concepts of analysis and design of marketing information systems .
  3. Concepts and principles of design and development of marketing systems .
  4. Use of information technology for marketing information .
  5. The types and characteristics of the major software packages for marketing .
  6. Analysis and study practice cases to marketing information systems in large enterprises

Skills expected from this course :

  1. Familiarity with the basic concepts of marketing information systems .
  2. The ability to analysis and design of marketing information .
  3. The ability to use technology for marketing information
  4. Knowledge and use of marketing software packages .

 

Textbook :

Ralph Stair and George Reynolds, "Principle of Information System, Course Technology; 9 edition (January 7, 2009) ISBN-10: 0324665288

Reference :

Coskun Samli, "Information-Driven Marketing Decisions: Development of Strategic Information Systems" Praeger (February 28, 1996), ISBN-10: 0899309763

 

 

 
Last Update
11/25/2011 2:45:33 PM